Client & Requirement
After a successful re-brand, The Boardroom's challenge was to bring something special to their meeting A4 Notepad folders.
Solution & Product
Created 86mm template and produced embossing die. Created 85mm template and produced 220mic CAD cut printed decals.
Blind embossed logo centrally to folders, creating 1mm impression Hand cut and applied self-adhesive to reverse of decals and fitted into impression.
"I've been so impressed with Morgan and the Nunet team. Besides the personal service and genuine interest in what I was trying to achieve, I came to them with a pretty quirky 'printing challenge', and they produced such an innovative solution, and brilliant end result. Cannot recommend highly enough!"
Through collaboration, entrepreneurial experience, and grounded expertise, The Boardroom is all about moving forward and making business work.
Which makes nunet the perfect match for making The Boardrooms (BR) fantastic new branding work on these folders. The BR branding elements include the icon `B’ – which is bold, clean and distinctive, soon to become instantly recognisable. Done well, single letter icons and logos can be super effective. The team here immediately zoomed in on that image as the main element on which to focus.
The reality was that the folders were already a made product. The nunet team usually brands onto flat sheets and then manufactures into bespoke products. This time we were looking to best brand a finished product – and make it better.
The A4 Notepads are finished in a vibrant orange covering; a colour that sits perfectly with black. But the covering also has a thick, padded almost PU like property. Initially, we thought about a simple blind embossed or single colour screen printed logo. Then someone said `Decal’ and then soon after said, `Decal into an embossing’. Here is what we did.
First, we created two artwork files. The first file was an 86mm silhouette of the `B’ logo. That was then converted into a physical embossing die. The second file was set to 85mm and included the graphics. That was then digitally printed, and CAD cut out to shape.
The folders were embossed with a die, creating an impression of the logo into the surface. Then, a hand-cut self-adhesive backing was applied to the reverse of the decals. The decal was then placed into the impression and held under pressure overnight to ensure a secure fit. The embossing depth was set to work with the decals material thickness, which resulted in the decals sitting into the folder and not on top.